After revealing its name a couple of weeks back, Kia has now given the world its first glimpse of the first-ever 2025 Tasman, its first pickup truck.
Though most details have been obscured, it is very clear that the Tasman wears boxy and monolithic exterior design elements. There’s a near vertical front end, plunging vertical LED headlights, chunky wheel arch extensions, and large tires.
Kia has benchmarked the Tasman against the Toyota Hilux and Ford Ranger and is set to match them with a towing capacity of around 3,500 kilograms and a payload of around 1,000 kilograms. It will use a four-cylinder turbo diesel paired to a selectable full-time four-wheel drive system.
The special camo livery worn by the Tasman is done by artist Richard Boyd-Dunlop hailing from Australia and New Zealand. The unique wrap, themed around ‘The Path Never Taken,’ underscores the Tasman’s adventurous spirit.
Influenced by the untamed beauty of Australia’s diverse landscapes, the unique graphics visualize a journey of inspiration encountered while driving along the coast and across the outback. The exterior wrap's eye-catching design draws on Boyd-Dunlop’s adventures, hitching rides across Australia.
The concept of ‘The Path Never Taken’ embodies the adventurous spirit of the Kia Tasman, which will inspire customers to embark on journeys filled with discovery and adventure in a vehicle that prioritizes reliability and performance.
Known for his unique artistic style and ability to blend various media to create visually bold and powerful collaborations, Boyd-Dunlop captures elements of land and sea with his exclusive design for the Kia Tasman camouflage wrap. The finish combines the fiery hues of the outback with commanding blues that pay homage to Australia’s influential surf culture.
Scheduled to make its debut in 2025, the Tasman marks Kia's inaugural entry into the pickup truck segment with a phased rollout across key markets including Korea, Australia, Africa, and the Middle East. The Tasman will be assembled in Korea.
Almost all pickup trucks look the same except the Tesla Cyber truck.
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