Porsche has been ranked number one in the premium segment in the J.D. Power 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study. It’s the eighth time in a decade that Porsche has earned the top position in the annual study. In addition, the Taycan earned the title for best-in-class in the Upper Mid-Size Premium Segment for the second consecutive year.
The APEAL Study measures owners’ emotional attachment and level of excitement with their new vehicle across 37 attributes, ranging from exterior, driving feel, and powertrain. Porsche earned 891 points on a 1,000-point scale, compared to the premium brand average of 870. The 911 was the highest scoring model within the portfolio with a score of 903. The study is based on responses gathered from July 2023 through May of this year from purchasers and lessees of new 2024 model-year vehicles who were surveyed after 90 days of ownership.
Vehicles with a higher APEAL performance retain their value at a greater rate than do those with lower APEAL performance. In addition, vehicles and brands with a higher APEAL score are more likely to be promoted and recommended to family and friends, further illustrating the long-term effect that a highly appealing vehicle has on the marketplace.
The 2024 U.S. APEAL Study is based on responses from 99,144 owners of new 2024 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from July 2023 through May 2024 based on vehicles registered from April 2023 through February 2024.
Porsche deserves the title.
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