A global survey fielded by the Nissan Formula E team revealed that young people are excited about the prospects of future electric mobility. The survey was conducted among 6,000 participants aged 8 to 16, last July across Brazil, Italy, Japan, Mexico, UK, and the US.
More than half of the survey’s recipients say they want to drive electric cars to help save the environment, and 68 percent claim they consider fighting climate change as important.
The results fit with Nissan Formula E Team’s latest marketing campaign, ‘Department of Futures.’ The playful video, which is being released both on the Nismo and Nissan global social media channels, depicts a group of bright 7-10-year-olds challenging team drivers Oliver Rowland and Sacha Fenestraz, as well as team principal Tommaso Volpe, on the future of electric vehicles.
The creative content shows the next generation holding key Nissan Formula E Team members to account, ensuring the marque keeps its promises. Those targets include Nissan’s Ambition 2030 pledge, and the introduction of 27 new electrified vehicles by the end of the decade.
The campaign shows that Nissan, as a global vehicle manufacturer, is committed to its goals of ensuring young people can access the electrified future they desire, as outlined in the survey. With almost half of the respondents confused about the meaning of being ‘eco-friendly’ and only 30 percent saying they currently are kind to the environment, Nissan also has a responsibility as a pioneer in electrification to educate the next generation, leading the way in developing electric technologies through its Formula E program.
Tommaso Volpe, managing director and team principal, Nissan Formula E Team, commented: “We realize the importance of providing the next generation with the tools to continue fighting climate change through electric mobility. The survey proves the desire of young people to help the environment through their choice of vehicles, so we know at Nissan Formula E Team that we have to continue developing important technologies. The ‘Department of Futures’ members know their stuff about electrification, and it’s our goal to make sure we help them enjoy a greener, better future.”
I guess when looking at Nissan's Formula E records means that motorsports are only built to distract from practicality - hence motorsports are only meant for money for ex., so its not a secret that Nissan previously had poor motorsports experiences overseas - for example in the World Rally Championship (WRC) then Nissan did worse compared to fellow compatriots Toyota and Mitsubishi there and so Nissan left WRC at the end of the 1992 season. (Especially with the addition of the point that EVs honestly don't help a Japanese automobile corporation like Nissan to catch up with its fellow non-Japanese peers either...)
ReplyDeleteJust bring in more advanced EVs to the market, as simple as that.
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