“We proudly welcome Kuya Kim Atienza as our new brand ambassador, exemplifying our commitment to performance and safety. He has always been an advocate of road safety, truth and educating the public. Tires are a technical product and he has a knack for simplifying technical information and making it relatable to the market. Furthermore, when he talks, every one listens. Kuya Kim will help push CST Tire’s advocacy to raise awareness about using the right tire for your needs, tire care and quality. We share a common goal and that is to help keep more riders and drivers safe in all types of roads,” said Christine Roque, Marketing Manager of AP Bluewhale Corporation.

As brand ambassador, Kuya Kim will be at the forefront of CST Tire’s newly-launched Know Your Tire Campaign, which will feature a series of fascinating, lesser-known facts and essential tips about tires.

“Tires are the most important safety feature in four-wheel and two-wheel vehicles. They are the vehicles’ connection to the road and they affect safety, braking, handling, steering and ride quality”, Kuya Kim said.

CST Tire’s operations ensure world-class manufacturing equipment, innovative technology and a strong emphasis on quality, delivery and customer satisfaction. The brand even has a seven-year warranty program that provides affordability while also ensuring tire quality and safety.

“Whether you’re riding a motorcycle, driving a car or exploring the outdoors with an off-road vehicle, CST will open your eyes to a wide range of tire options designed to meet the specific needs of the market,” Ms. Roque shared.

In the Philippines, AP Blue Whale Corporation is the authorized and exclusive distributor of CST Tires. The company started the distribution of various tires categories from motorcycle, passenger car, sports utility vehicle, commercial vehicle, truck, and bus tires in 2001.