Now on its seventh year, the FIC features an interactive vehicle display, providing good opportunity for the motoring community to learn more about Ford vehicles and various ownership packages. FIC is also home to both the on-road test drive activity as well as the specialized test drive course designed to highlight key vehicle features, which include ride and handling, technology, capability, and safety.

“We have always been committed to bring the Ford experience closer to customers outside a showroom, so we are excited for them to see and experience our vehicles at the FIC and avail of exclusive offers and special deals, making it easier and more convenient to own a Ford,” says Mike Breen, managing director, Ford Philippines. “

FIC Year 7 kicks off in Iloilo City on August 23 to 25, 2024 at the Mall Atrium of SM City Iloilo with an in-mall display of the Territory, Everest, Ranger Raptor and the recently-launched Bronco, and on-road test drive of the Territory, Everest, Ranger and Ranger Raptor.

Customers who test drive will get a P 5,000 discount from their purchase of a Ford vehicle. Those who reserve will automatically get a P 20,000 cash discount and an opportunity to avail of the Pick-a-prize promotions, where they have the chance to win as much as P 100,000 cash discount.

Other Pick-a-prize promotions include cash discounts of P 50,000, P 30,000, P 20,000 or P 10,000, accessories pack, director’s chair, air purifier, dash camera, fuel voucher and premium bag.

The FIC in Iloilo City will be open to the public from 10 AM to 10 PM. Admission is free.