Hyundai and its premium brand, Genesis, are the highest ranked brands in terms of user tech based on the results of the 2024 J.D. Power U.S. Tech Experience Index (TXI) study. This marks the fifth consecutive year that Hyundai has been ranked the highest mass market and the fourth consecutive year for Genesis.
The Tech Experience Index or TXI study is complementary to the J.D. Power Initial Quality Study and J.D. Power Automotive Performance, Execution, and Layout (APEAL) Study by measuring how effectively each automotive brand brings new technologies to market. The TXT Study combines the level of adoption of new technologies for each brand with excellence in execution. The execution measurement examines how much owners like the technologies and how many problems they experience while using them.
Genesis ranked highest with a score of 584 out of 1,000, followed by Lexus (535), BMW (528), Hyundai (518), and Kia (499). On the other end, the five lowest ranked brands are Mazda (415), Nissan (411), Ford (406), Mini (396), and Dodge (392). Toyota (436), Honda (434), and Subaru (431) all found themselves below the study average (494).
The TXI Study, which is based on responses from 81,926 owners of new 2024 model-year vehicles surveyed after 90 days of ownership, found that while there are praises for some advanced features, others are found to be lackluster.
Artificial Intelligence-based technologies, like adaptive climate control, have quickly won popularity with those owners who have used it, yet recognition technologies such as facial recognition, fingerprint reader, and interior gesture controls fall out of favor as they unsuccessfully try to solve a problem that owners didn’t know they had.
For example, not only do owners say that interior gesture controls can be problematic (43.4 problems per 100 vehicles), but 21 percent of these owners also say this technology lacks functionality. These performance metrics, including a lack of perceived usefulness, result in this technology being considered a lost value for any automaker that has invested millions of dollars to bring it to market.
Despite the increasing availability of advanced driver assistance systems (ADAS), many owners remain indifferent to their value. Most owners appreciate features that directly address specific concerns, such as visual blind spots. However, other ADAS features often fall short, with owners feeling capable of handling tasks without them. This is particularly evident with hands-on-the-wheel driving assistance such as lane keeping assist which ranks among the lowest-rated ADAS technologies with a low perceived usefulness score (7.61 on a 10-point scale). The hands-free, more advanced version of this tech does not significantly change the user experience as indicated by a usefulness score of 7.98.
Automakers might have been expanding their offering of vehicles containing a passenger display screen, but the feature is also classified as “not necessary” by vehicle owners. The tech is negatively reviewed by many owners who point to usability issues. Perhaps the technology would be viewed more favorably if the front passenger seat was used more frequently, but only 10 percent of vehicles carry front-seat passengers daily. Furthermore, the addition of a second screen adds to the complexity of the vehicle delivery process as it is difficult for dealers to teach new owners how to use the primary infotainment screen, let alone a second one.
The U.S. Tech Experience Index (TXI) Study also awards the best executed automotive technologies which are divided into four categories: convenience; emerging automation; energy and sustainability; and infotainment and connectivity. This year, the recipients are:
- Convenience: Toyota Sequoia (camera rearview mirror)
- Emerging Automation: Genesis GV70 (front cross traffic warning)
- Emerging Automation: Kia Carnival (front cross traffic warning)
- Energy & Sustainability: BMW iX (one-pedal driving)
- Infotainment & Connectivity: BMW X6 (phone-based digital key)
- Infotainment & Connectivity: Hyundai Santa Fe (phone-based digital key)
Kala ko yun title ng article "Hyundai SALES soars" .....ano gagawin nila sa ranking na yan kung mahina pa rin ang benta nila at mas patok pa rin sa merkado ng US ang T brand Jap car?
ReplyDeleteButi nag anonymous ka. Kasi ang bobo mo. Top 3 ang Hyundai sa buong mundo bobo.
DeleteT as in Tata Motors 🤣🤣🤣
DeleteUS market ang topic sa artikulo at base sa buong taon bentahan nung 2023 mas marami pa rin sales sa US ang T brand Jap car kesa sa Hyndai mo... fact lahat yan.
DeleteTapos sasabihin nyo Tata sabi nga "T brand Jap car".
Mahina yata ang reading comprehension nyo. lol!
Congratulations Hyundai and Kia 👏👏👏👏
ReplyDeleteHyundai and Kia IVT CVT transmission is miles better than the fragile and overheating prone CVT transmission used by Toyota and Daihatsu.
Hyundai Santa Fe is miles better than the ancient Fortuner
Selling well
DeleteIf everyone except Toyota is doing an exceptional job producing cars, how come Toyota is number 1. Is it either Toyota gets what the market needs or the others offer non sensible glitters and shine products that really does not make sense in everyday driving
ReplyDelete