“We are honored to receive these awards for Hyundai Motor’s significant vehicles and innovations,” said SangYup Lee, Executive Vice President and Head of Hyundai & Genesis Global Design. “This recognition serves as a testament to the exceptional dedication exhibited by our team of visionary designers, who poured their unwavering passion and commitment into these projects, working in close collaboration with our engineering colleagues at the R&D Center. It highlights the remarkable competitiveness of Hyundai’s design identity within the global market.”

The Gold Award winner at IDEA 2024, the Ioniq 5 N, is a pioneering high-performance electric vehicle (EV) that has spearheaded Hyundai N’s electrification strategy. The Ioniq 5 N offers elevated racetrack capability and performance innovations, highlighted by its status as the 2024 World Performance Car of the Year.

Based on Hyundai Motor Group’s award-winning Electric Global Modular Platform (E-GMP), the Ioniq 5 N integrates the N brand’s motorsport-derived technologies, fully utilizing its expertise to maximize the EV’s high-performance potential.

Taking the Bronze Award at IDEA 2024, the all-new Santa Fe encapsulates Hyundai’s ‘Open for More’ design concept. The fifth-generation SUV offers a class-leading, terrace-like living space with an extended wheelbase and a broad tailgate opening, perfect for outdoor activities.

Its distinctive silhouette, striking front-end design, and H-motif elements create a bold exterior. Inside, Santa Fe’s spacious ambiance is reinforced thanks to highly flexible foldable seating. High-tech features and sustainable materials give a feeling of modernity, while colors inspired by natural light bring vitality to every journey.

Meanwhile, the Hyundai Heritage: Retrace Collection Book ‘Pony’ won the Curator’s Choice Award, which is given to only one project per year regardless of its entry category. The book is part of Hyundai Motor’s Heritage Project, tracking the company’s past and present efforts to show how a focus on humanity is the basis of its success. The Pony Collection contains all historical information about Hyundai’s first mass-produced car, such as design sketches, development documents, and interview materials.

IDEA 2024 also praised three other Hyundai Motor entries in the Automotive & Transportation category: the Santa Fe XRT Concept, SPACE (Spatial Curated Experience), and Hyundai Motor Group’s Global EV Home Charger.

Hyundai Motor also received several other awards: the Hyundai Heritage Pony Project clinched Gold in the Branding Category, and Sustainable Paper Package Series bagged Bronze in the Packing category. Hyundai Multi Lantern was listed as a finalist in the Outdoor & Garden category.

Meanwhile, Hyundai Motor’s products and services also received recognition from other world-leading design awards this year, including Red Dot Awards and iF Design Awards.