Kia Philippines wants to address the industry’s challenges with the program, such as reducing training costs and improving technician retention. It’s also a commitment to strengthen its dealership network with a new generation of expert technicians.

“The Kia Technician’s Boot Camp is more than just a training program—it’s our commitment to nurturing the best talent in the industry. By equipping our technicians with advanced skills and knowledge, we’re ensuring that Kia continues to lead in providing exceptional service to our customers in the whole journey of being a Kia owner, from pre-purchase, purchase, to aftersales. This initiative is a crucial step in building a sustainable future for our brand and our people,” says Brian Buendia, Chief Operating Officer of Kia Philippines.

The program targets graduating students from technical vocational automotive courses, selecting 16 scholars for its inaugural batch. The Boot Camp spans four months, with the first two months dedicated to instructor-based training and two other months of on-the-job training. The comprehensive curriculum covers essential topics such as Kia’s brand values and behavior, the Technician Recognition Program (TRP) — from Certified to Master level—, and TRP Electric Vehicle (EV) certification.

Participants will gain hands-on experience in preventative maintenance services for internal combustion engine (ICE) vehicles, hybrid electric vehicles (HEV), and electric vehicles (EVs). They will become proficient in using Kia Diagnostic System (KDS) tools, reading workshop manuals and Electrical Troubleshooting Manuals (ETMs), and navigating service portals and standard service systems.

Kia Philippines’ Technician’s Boot Camp represents a significant investment in the future of automotive service excellence, ensuring that Kia dealerships are equipped with top-tier technicians capable of delivering the highest standards of service and expertise.