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September 3, 2024

PIMS 2024: Mitsubishi Motors PH To Show "Something Unexpected"


Mitsubishi Motors Philippines Corporation (MMPC) aims to highlight Mitsubishi Motors-ness and surprise the public with its product lineup —along with something unexpected— at the 9th Philippine International Motor Show (PIMS), happening from October 24 to 27, 2024, at the World Trade Center, Pasay City. MMPC will be among the seventeen brands showcasing their take on this year’s theme, “Dare. Drive. The Future Redefined.”

As a pioneer in the automotive industry with a legacy spanning over six decades, MMPC will be showcasing its latest cutting-edge technologies and diverse lineup of vehicles designed to meet the evolving needs of Filipinos.

Visitors to the Mitsubishi Motors Philippines’ booth will be treated to an immersive experience and opportunity to explore the brand's full range of vehicles, offering something for every type of driver. The highlight will be its newest models, the Xforce and Triton, which were launched this year. These bold and dynamic models are specifically engineered to appeal to the younger generation and young-at-heart drivers who are looking for an ultimate adventure buddy and reliable companion for everyday journey.

MMPC aims to showcase its vision for the future of mobility through Mitsubishi Motors-ness which means offering an all-in-one vehicle that combines unmatched capability, advanced safety, and exceptional comfort—ensuring a superior car experience. It has been Mitsubishi Motors’ commitment to create reliable vehicles that will give peace of mind to its owners all throughout its life span, so this goes far beyond the product itself and includes aftersales service as well.

“The fact that this year is by far the biggest PIMS with seventeen participating automotive brands makes us very excited to join the motor show" said Ritsu Imaeda, President & CEO of MMPC. He also added, "Our display lineup this year reflects our commitment to meeting the ever-changing needs of the Filipino market. We’re looking forward to demonstrating Mitsubishi Motors-ness thru our display and giving the public a glimpse of future mobility.”

17 comments:

  1. please not another "black edition". 2025 Outlander perhaps

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  2. XPander HEV siguro iyan

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  3. If it has wheels and an engine, then it is not unexpected. So the bar here is set at the very least a unicycle or a boat.

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    1. One of its sister companies makes boats, so it may not be that unlikely. Maybe a plane, like a HondaJet? Oh, wait, aside from the fact that planes have wheels, another one of its sister companies makes planes. Maybe an escalator, elevator, aircon, financial product, condo, or even a pen? Oh, wait, never mind... No Mitsubishi product would ever surprise me.

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  4. Could also be the Outlander PHEV based on their product timeline... right on time for the updated model

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  5. A Lancer or Galant, perhaps? Seriously my bet is on the Sakura small EV twin whose name eludes me at the moment.

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  6. Hmmm? Something unexpected? A limited edition mirage maybe. Only in the Philippines where Mitsubishi can sell thousands of ancient and unsafe mirage. Even poorer countries doesn't even dare touch this car. No wonder we are the number 1 market for Mitsubishi. This is unexpected.

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  7. kinda no brainer na na expected yung Xpander HEV, so I'm guessing the Outlander, probably still in PHEV guise

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  8. Relax guys, the "something unexpected" is not an a new type of car (i.e. EV) nor a new model to an existing one (black ed.). The author already provided the details at the third stanza lol: "Visitors to the Mitsubishi Motors Philippines’ booth will be treated to an immersive experience and opportunity to explore the brand's full range of vehicles, offering something for every type of driver. The highlight will be its newest models, the Xforce and Triton, which were launched this year."

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  9. If Outlander PHEV, I wonder if they can bring the updated version that will be launched in Japan on October with better interior and speakers, bigger battery pack, etc. Hopefully hindi tayo gawing dumping ground ng mga old unit.

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  10. It could be a concept version of a new vehicle, like probably next gen Montero/Pajero Sport, like how Mitsubishi teased the Xforce with the XFC concept and the Triton with the XRT concept. Considering the Philippines is the 2nd biggest market for the Montero Sport (after Indonesia), this is a possibility. Overall very unlikely, but if it was something really unexpected this could be it.

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  11. New Outlander PHEV Touring variant and Xpander HEV (RHD version likely).

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  12. My bet is either BINI will perform or Quiboloy shows up.

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  13. Probably outlander PHEV. But enthusiasts already knew that. So given the recent xforce concept displayed couple of years ago, it could also be a concept model for the next gen montero since test mules been circlulating recently.

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  14. Maybe a ralliart sticker edition of the xpander similar to what they did with the strada before. Or better an all new ralluart l300 fb

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