Hot Wheels and Formula 1 are partnering up for the first time. The collection will include all F1 teams in a 1:64 scale for kids and adults to play and collect. The Hot Wheels Single 1:64 assortment is considered to be the most sold toy globally, at least in 2023.
Before that, the first product drop is a collector die-cast. The limited-edition Formula 1 car has a special Hot Wheels racing livery to celebrate the partnership, and includes bespoke Real Rider wheels with interchangeable tires, full-metal body and chassis, and new F1 casting. The Hot Wheels F1 die-cast also features the number 68 on the nose, giving a fun nod to the year Hot Wheels debuted. Inspired by the Hot Wheels “Original 16” designs, the car will come in a collector’s ‘Kar Keepers’ clamshell case to make it the ultimate collectible.
Retailing for USD 25, it is now available online at Mattel Creations.
The multi-year collaboration between Hot Wheels and Formula 1 will continue to expand throughout the 2025 season and beyond.
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