The U.S. Automotive Brand Loyalty Study measures customer behavior by analyzing whether owners stick with the same brand when purchasing their next vehicle. This analysis considers a range of factors, including overall satisfaction, the trust customers place in the brand, and their experience throughout the ownership cycle.

Porsche’s ability to maintain its position at the top for three consecutive years is a testament to its consistent delivery of high-performance vehicles and customer experience that resonates deeply with buyers.

The study, now in its sixth year, uses data from the Power Information Network (PIN) to determine customer loyalty. To ensure accuracy of data, PIN only considers transactions at franchised new-vehicle dealers. This ensures that the study provides a true measure of customer loyalty based on actual purchasing decisions, rather than hypothetical scenarios. Porsche’s top ranking in the premium car category shows that luxury car owners continue to view the brand as the best choice when considering their next purchase.

The 2024 study’s findings are based on transaction data from September 2023 through August 2024, making the insights timely and relevant to current market trends.

Whether through its meticulously designed vehicles, world-class performance, or exceptional customer service, Porsche remains the benchmark in the luxury automotive industry, demonstrating why it continues to earn the loyalty of its customers.

For more information, contact Porsche Philippines at +63 2 8727 0381.