With Toyota Motor Philippines rolling off the next-generation Tamaraw at its Santa Rosa, Laguna assembly plant ahead of its December 6 launch, the carmaker revealed some interesting facts and figures regarding their re-born commercial vehicle icon. Here are some facts you probably didn’t know about the Tamaraw and its history.
Fact 1: The next-generation Tamaraw will come with two wheelbase lengths and two engines. The starting price is less than P 800,000.
Fact 2: The next-generation Tamaraw is born from Toyota’s renewed focus back to the core principles of the IMV—Innovative International Multi-purpose Vehicle—with emphasis on innovation and affordability.
Fact 3: The next-generation Tamaraw was heavily influenced by extensive field study and focused group discussions conducted by Toyota’s product planning, design, and engineering teams to understand the specific needs and preferences of Filipino customers.
Fact 4: The next-generation Tamaraw is the third model to be assembled at the Toyota Santa Rosa, Laguna assembly plant. Joining the Innova and Vios, it represents a P 5.5-billion investment, including P 1.1-billion for a new TMP Conversion Factory which will build body applications for the commercial vehicle.
Fact 5: The next-generation Tamaraw will cater to specialized needs of various Philippine sectors, most especially the Micro, Small, and Medium Enterprises (MSMEs) which comprise 99 percent of registered businesses in the country. It will also play a role in government. In fact, the first five Tamaraw Ambulance Units will head to Philippine First Lady Liza Araneta Marcos’s “Lab for All” initiative.
Fact 6: Toyota Motor Philippines will build around 18,000 to 22,000 next-generation Tamaraws annually (1,500 to 1,800 units per month). This represents around 40 percent of the Santa Rosa, Laguna’s 54,800-unit annual capacity. 225 Team Members will be directly involved in the vehicle assembly of the Tamaraw.
Fact 7: The next-generation Tamaraw has 33 “Tier 1” locally-sourced parts suppliers located in Central Luzon, National Capital Region, and Southern Tagalog regions including three suppliers who were involved in the previous Tamaraw generations: Kyoei Kogyo (Philippines) Corporation, Globalmaxx Manufacturing Corporation, and Technol Eight Philippines Corporation. There are 26 new “Tier 2” suppliers who provide metal parts, electrical components, and more.
Fact 8: The 1.5-hectare Toyota Motor Philippines Conversion Factory can make three body styles for the next-generation Tamaraw: Utility Van, Aluminum Van, and Dropside. These are made with environmental sustainability in mind. For example, the painting technology used eliminates sludge waste and reduces the carbon footprint.
Fact 9: The Tamaraw nameplate was introduced in the Philippines in 1976 by then Toyota assembler, Delta Motors. Named after a Mindoro dwarf buffalo (Bubalus mindorensis), it was then produced in Bicutan, Paranaque City. When Toyota Motor Philippines was established in 1991, it restarted Tamaraw production in Bicutan. All in all, they managed to sell 140,919 units of the Tamaraw—70,960 units being the third-generation “Tamaraw FX” (1991-1998) and 69,959 units being the fourth-generation “Tamaraw Revo” (1999-2004). In 2005, the Tamaraw was discontinued in favor of the Innova.
Fact 10: Two decades later, Toyota Motor Philippines restarted production of the next-generation Tamaraw as a derivative of the IMV-0 platform.
Bonus: For the full specs and features list, click here.
Dual airbags,ABS and traction control on all variants
ReplyDeleteUp for this!
DeleteInitially I thought the Hilux Champ/Tamaraw made sense when rumors first circulated that the next generation Hilux/Fortuner would move upmarket and be built upon the TNGA-F platform instead of the cost-focused IMV platform. With the Tamaraw and the Innova, the affordable IMV options would still cater to the masses while the next gen Hilux/Fortuner would be more upmarket and finally be decent offerings in their respective competitive segments.
ReplyDeleteHowever, new rumors are suggesting that Toyota is still going to use the IMV platform for the next generation Hilux because the TNGA-F platform would jack up costs in development too much. This pretty much negates the need of a Champ/Tamaraw if the next generation Hilux will still be built on the same low-cost platform as before.
You failed to consider that the Hilux, despite being built on a cost-focused platform, is still a "global" model where stringent regulations apply like European emissions and safety reulations. Quite a lot of R&D is spent to meet these regulations
DeleteThe Tamaraw, on the other hand, is strictly a vehicle for countries with less strict safety and emission standards. The Tamaraw's a-pillar looks like it will easily fail during a crash.
To be fair tho if the Fortuner didn't exist the land cruiser prado would likely take it's place size wise. If they moved the fortuner to the TNGA F platform would that make the Prado redundant? There's a reason why some other markets actually compare the Prado to the Everest and Montero Sport where the fortuner is isn't sold. It's also the reason why the montero(pajero) sport is to the montero(pajero) what the land cruiser prado is to the regular land cruiser.
Deletekudos Toyota for generating local jobs
ReplyDeleteJust curious, where did you get the number of units sold for the Tamaraw and the Tamaraw Revo?
ReplyDeleteStraight from Toyota Motor Philippines!
DeleteToyota ph should consider making tamaraw fx/revo diesel with sub million price and it will outsell the avanza and xpander for sure. Ang mahal na masyado ng innova.
ReplyDeleteWhat's the difference between IMV-0 and the older IMV where Hilux, Innova and Fortuner is based from?
ReplyDelete