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November 28, 2024

Dongfeng Opens Largest Showroom In Tarlac City


Dongfeng Motors Philippines has opened its newest and largest showroom located in Tarlac City. Located along MacArthur Highway in Brgy. Salapungan, Villa Soliman, this nearly 2,000-square-meter facility reflects Dongfeng’s growing prominence in the local automotive market.

Operated by Dreamcar Unlimited Automotive Corporation, one of the consortium partners of the Dongfeng brand in the Philippines, this new Dongfeng showroom is built to contribute to Dongfeng’s growth in Northern Luzon.

Owned and led by Drs. Jun and Juanita Chua, alongside their son, Dreamcar Unlimited is a testament to the Chua family’s trust and confidence in Dongfeng’s quality, design, and reliability. This belief inspired them to branch out from their established medical practice and serve the people of Northern Luzon in a new way: through the automotive industry. Their passion and commitment have been pivotal in strengthening the Dongfeng brand and its reach in the region.

“Today marks a significant milestone as this dealership officially stands as Dongfeng Motors’ flagship showroom in the Philippines,” said Mr. Wilbert Lim, President and CEO of Legado Motors Inc., the distributor of Dongfeng Motors in the country. This momentous occasion reflects the brand’s growing presence and its commitment to the Filipino market.

Following this, Atty. Albert Arcilla, in line with Mr. Lim’s statement, “We are a growing brand and a challenger in the industry.” He further highlighted that Dongfeng Motors is committed to taking on this challenge by offering, “good products, excellent service, and an intent to fulfill DFM’s ambition to deliver the best on the road – the best cars that Dongfeng Motors can provide.” This reflects the DFM’s determination not just to compete, but to lead the market with high-quality vehicles that cater to the needs of Filipino consumers.

The Dongfeng Tarlac showroom not only highlights DFM’s dedication to growth but also symbolizes its commitment to providing Filipino consumers with greater accessibility to its vehicle line. Designed with customer convenience in mind, the Tarlac showroom aims to offer a seamless car-buying experience, featuring an extensive display of Dongfeng’s reliable and innovative vehicles.

The event was attended by the Lim family from Legado Motors Inc., including Mr. Wilbert A. Lim, Mr. Brennan S. Lim, and Ms. Gianela S. Lim. They were joined by Mr. Giovanni Frias, Vice President of Operations of Legado Motors. Representing the DFM Management Group were Atty. Albert Arcilla, its managing director, along with the Sales Director, Ms. Leah Avante and Mr. Victor Delarmente, the Director for Dealer Development. Members of the Chua family, loyal patrons, and bank partners were also present, making the celebration a memorable occasion filled with growth and shared aspirations.

This landmark achievement is the result of a partnership between Legado Motors Inc. and Dreamcar Unlimited Automotive Corporation since Dongfeng Motors entered the Philippine market in 2023.

Dongfeng Tarlac is located along Mac Arthur highway Brgy Salapungan, Villa Soliman. Contact them via +63 927 631 8887 to know more.

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