In just five years, Chery has evolved from a newcomer to a key industry player setting benchmarks in product and service offerings.

Chery launched its signature Premium Preserv Warranty Program, which has been a cornerstone of its appeal to Filipino customers. Offering a 5-year or 150,000-kilometer vehicle warranty, 3 years of free Preventive Maintenance Services (PMS), and 24/7 Roadside Assistance, Chery made it easier for Filipinos to own and maintain their vehicles worry-free.

Their dedication to aftersales service continued with the launch of the EC (Easy and Convenient) Mobile Service Program in 2020, ensuring that customers have access to top-tier service no matter where they are.

At the same time, Chery further strengthened its connection to the Filipino public by welcoming the Chery Tiggo Crossovers volleyball team to the Chery family, which went on to win the 2021 PVL Open Conference title.

In 2021, Chery expanded its vehicle lineup with the launch of the Tiggo 7 Pro and Tiggo 2 Pro, reinforcing its dedication to providing attainable, high-quality, stylish, and reliable vehicles.

In 2023, a new Chery management team was introduced during Chery Auto Philippines’ brand re-launch under the leadership of seasoned and industry veteran, Chery Auto Philippines Managing Director Froilan Dytianquin.

2023 also marked a defining year for Chery Auto Philippines, ushering in a “New Era of Growth” with the introduction of the Tiggo 5x Pro Hybrid and Tiggo 7 Pro Hybrid models, completing the brand’s “Pro” lineup.

The company also previewed the Tiggo 7 Pro Plug-in Hybrid Electric Vehicle (PHEV), alongside its first full-electric vehicles, the eQ1 and eQ7 at the Philippine Electric Vehicle Summit, reaffirming Chery’s commitment to sustainability and the future of mobility.

As part of its continued growth and commitment to expanding its presence nationwide, Chery Auto Philippines dealer network successfully grew to 24 dealerships all over the Philippines.

Chery Auto Philippines continues to build momentum in 2024 with the official launch of the new 2025 Tiggo 2 Pro and the sneak preview of the new Tiggo 5x Pro at the Philippine International Motor Show (PIMS).

Above all, it highlights their continued dedication to providing Filipinos with attainable and high-quality vehicles with advanced technology, safety features, and exceptional value as they celebrate their fifth anniversary.