Simoes announced that Ford Philippines will kick off its electrification journey in 2025 with new vehicles that will boost its product portfolio and cater to the growing demand for electric vehicles (EVs) in the country. After taking the time to research, plan, and work with Ford teams around the world, Ford Philippines is launching a suite of EVs next year backed by Ford Motor Company’s global expertise in EVs.

Together with these new EV products, Ford Philippines will also launch the Ford Signature 2025 dealership design for its dealer showrooms, focusing on hospitality and customer-centricity. This dealer showroom refresh is a response to customers wanting to experience an engaging retail environment that allows for personalized interactions, a place that builds a sense of trust and belonging. The design will elevate Ford to a lifestyle brand by creating core memories for customers and employees, driving brand loyalty and long-term success.

Finally, Ford Philippines remains committed to improving the its service quality and ownership experience with a new Learning Center, a facility that will enable high-quality training among its pool of dealer technicians. The new facility will also allow for adequate space for the conduct of training programs related to EVs. The new Learning Center will also provide non-technical training to dealer sales personnel, effectively upskilling them to deliver better customer experience.