As part of its ongoing expansion efforts, JAC’s return to the Philippine market under Astara reflects a mission to provide accessible, high-quality vehicles for more people, rather than simply a business goal. Tonette Lee, Brand Head of JAC Philippines, shared, “At JAC, we don’t just build cars—we craft experiences that inspire. With decades of expertise and a relentless pursuit of excellence, JAC offers more than just reliable vehicles; we provide a driving experience that combines innovation, quality, and affordability. Our goal is to be the brand that surprises you with its value while delivering a remarkable journey on every road you take. We want JAC to be your next discovery—a brand that stands for both adventure and practicality, without compromise.”

Tonton Ang, CEO of ALA Group, expressed, “The opening of JAC Iloilo represents a significant moment for both the ALA Group and the JAC brand. We are not just bringing cars to the region; we are bringing a fresh perspective on what driving can be. JAC is more than a car brand; it’s a commitment to offering versatile, high-quality vehicles that cater to a wide range of needs. Our mission is to make JAC not just a name, but a trusted part of everyday life for our customers. At the ALA Group, we believe in a future that’s bright with possibilities, and we are determined to exceed every expectation along the way, guided by our core value: ‘Driven by Variety, United by Excellence.’”

As JAC Motors marks its 60th anniversary, ALA Group is also celebrating its own 30th milestone, alongside the grand opening of JAC Iloilo. These two significant events highlight the strong and enduring partnership between the two companies, united in their shared vision.