Nissan Philippines launches its first-ever animated advertisement starring the Kicks e-Power. This marks the start to the brand’s new “Always Daring” campaign which will be used in its marketing efforts in the Philippines.
The 30-second ad showcases the Kicks’ e-Power powertrain paired with Nissan’s Formula E single-seater racer in anime-style animation. All in all, it delivers a visual spectacle that underscores the shared DNA of cutting-edge performance and sustainable innovation, while also staying true to its Japanese roots.
The numbers “2” and “3” in Kanji, stand for Nissan, while several Easter Eggs add a layer of meaning that celebrates the brand’s identity and motorsports legacy. Another hidden gem is the “PHI,” prominently reflected in the ad. Finally, one can also see a Formula E car reflection of the Kicks e-Power but switches to its true reflection by the end, symbolizing Nissan’s innovative spirit.
“This campaign captures the daring spirit of Nissan, bringing together the excitement of the race track and the technology of the Nissan Kicks e-Power on the road,” said Yasuhisa Masuda, President of Nissan Philippines. “Inspired by Formula E, we highlight how the Kicks e-Power delivers a thrilling electric driving experience without compromising on range or performance.”
Check out the ad for yourself.
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