Isuzu Philippines Corporation (IPC) maintains its position as the number one truck brand in the Philippines. It’s a position they’ve maintained for 25 consecutive years, a testament to their commitment to quality, reliability, and customer satisfaction.
In 2024, IPC sold a total of 17,641 vehicles, out of which 4,591 units were trucks. This enabled IPC to secure a 41 percent market share and the honor of being the best-selling light-, medium- and heavy-duty truck brand.
The Isuzu N-Series light-duty truck continues its reign as the best-selling light-duty truck model in the country for an unprecedented 26 consecutive years. IPC sold 2,812 units in 2024, capturing 43 percent of the Category III market share. The enduring popularity of the N-Series can be attributed to its fuel efficiency, durability, versatility, and advanced safety features, making it the preferred choice for businesses across industries such as retail, logistics, and construction.
“The Isuzu N-Series continues to be the top choice for Filipino businesses due to its unmatched combination of durability, fuel efficiency, and adaptability to various business applications,” said IPC President, Tetsuya Fujita. “We are proud that our light-duty trucks have remained a staple in the industry, providing dependable solutions that help businesses grow and thrive.”
Isuzu’s success extends beyond light-duty trucks. In the Category IV (Medium-Duty Trucks and Buses) segment, IPC sold 1,534 units, achieving a 40 percent market share. Medium-duty trucks, such as the popular Isuzu F-Series, cater to logistics, cold chain, and industrial hauling needs, which have seen significant growth in recent years.
In the Category V (Heavy-Duty Trucks) segment, Isuzu sold 245 units, securing 33.2 percent market share, further cementing its reputation as the go-to brand for large-scale logistics and infrastructure projects. Isuzu heavy-duty trucks, known for their powerful performance, high payload capacity, and robust chassis, provide businesses with the capability to transport heavy loads efficiently.
IPC attributes its market dominance not only to its exceptional truck models but also to its industry-leading aftersales services and customer support, collectively known as the “Isuzu Advantage.” This comprehensive support system offers a significant edge over competitors that includes:
- Nationwide Dealer Network: With over 48 dealerships strategically located nationwide, Isuzu ensures accessibility and convenience for customers, regardless of their location.
- Nationwide Parts Availability: IPC maintains a comprehensive parts inventory across its dealership network, ensuring that replacement parts are readily available to minimize downtime. The company also has a 6,000 sqm parts warehouse facility to ensure fast and efficient delivery to all dealerships nationwide.
- Isuzu Mobile Medic Trucks: A unique service initiative that dispatches fully equipped mobile service units to remote areas, providing emergency repairs and maintenance services on-site.
- Japanese Service Field Engineers: IPC deploys expert Japanese truck engineers to assist businesses in customizing their trucks according to specific operational requirements, offering tailored solutions that enhance efficiency.
- Specialized Driver and Mechanic Training Programs: Isuzu offers comprehensive training sessions to ensure that truck operators and mechanics are well-versed in vehicle operation, maintenance, safety protocols and eco-driving, enhancing the lifespan of their fleet.
- High Quality Body Applications by Authorized Builders: Isuzu collaborates with certified body builders to ensure that truck bodies are manufactured to the highest quality standards, perfectly suited for various business applications.
Isuzu Philippines attributes its continued success to the trust and loyalty of its customers. Fujita expressed his gratitude, saying, “We sincerely thank our customers for their continued patronage and trust in the Isuzu brand. Your support has been instrumental in achieving this milestone, and we promise to continue delivering reliable, durable, and innovative transport solutions that drive your businesses forward.”
2nd is hino?
ReplyDeleteThanks Japan
ReplyDeleteBakit wala Chinese. Simple gusto kasi matibay and serviceable. Lugi negosyo sa China
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