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Auto NewsJanuary 31, 2025

Toyota Is 2024's Best-Selling Car Brand In The World; Philippines Ranks 3rd In Southeast Asia

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Toyota is once again the best-selling car brand in the world beating the Volkswagen Group. Lifted by global demand for its hybrids, the Japanese carmaker sold 10.821 million vehicles compared to Volkswagen’s 9.03 million. However, production bottlenecks and challenging market conditions, primarily in China, meant a 3.7 percent decline compared to 2023—its first decrease in two years.

Toyota and Lexus alone contributed to 10.159 million vehicles sold—a 1.4 percent decline compared to 2023. Out of this figure, 1.441 million vehicles were sold in Japan, while 8.717 million were sold around the world.

Hybrids emerged as stars in Toyota’s line-up with deliveries of its range of mild, full, and plug-in hybrids soaring 23 percent to 4.39 million vehicles. This comprised 43 percent of the carmaker’s global volume—up from 34 percent in 2023. Battery electric vehicles or BEVs, meanwhile, climbed 35 percent but only contributed to 1.3 percent of the carmaker’s total volume (139,892 vehicles).

In the Asia-Pacific region, Toyota sold 3.214 million vehicles. Broken down and ranked by order this is how it looks like:
  • China (including Hong Kong and Macau) – 1,775,995
  • India – 300,212
  • Indonesia – 296,546
  • Thailand – 220,356
  • Philippines – 218,019
  • Taiwan – 155,390
  • Malaysia – 102,317
  • Vietnam – 68,128
  • Pakistan – 26,434
  • Others – 27,542
  • South Korea – 23,694
Toyota Motor Philippines’ performance means it’s the fifth-largest market for Toyota in Asia-Pacific and the third-largest in Southeast Asia, just behind Indonesia and Thailand.

In the Philippines, Toyota accounts for 46.66 percent of new vehicles sold in 2024—up 9 percent versus 2023. It has managed to corner a 52.08 percent of the Passenger Car (PC) segment with 63,007 vehicles sold and 44.81 percent of the Commercial Vehicle (CV) segment with 155,012 vehicles sold.

Meanwhile, Lexus also booked an all-time sales record with deliveries up 3.3 percent to 851,214 vehicles in 2024. This was led by North America with a 6.7 percent gain (355,606 vehicles)—42 percent of its global sales volume. China was second.

Lexus was the best-selling premium brand in the Philippines with 2,263 units sold—a 27 percent increase versus 2023 (1,843). Not only were they able to outsell its direct competitors such as BMW (815), Mercedes-Benz (751), and Jaguar Land Rover (345), but they also managed to outsell Mazda too (2,229).

Global production volume for Toyota, however, ended down 7.8 percent to 10.615 million vehicles. Production was scaled back to due to quality concerns including the Tundra and Lexus LX being recalled in the U.S. for an engine problem. Vehicle certification issues in Japan also meant production suspensions, especially for Daihatsu which saw factory outputs plunge 29 percent.

Over at the Toyota Santa Rosa, Laguna plant, the year ended with 60,109 units of the Vios, Innova, and Tamaraw produced—a 6.8 percent year-on-year increase.

23 comments:

  1. Congrats Toyota

    BYD just surpassed Honda and Nissan in Global Car Sales of 2024

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    1. LOL. nasa 400k units ang nabenta ni byd sa labas ng china. kaya di yan pasok ang BYD sa "global" metric sales dahil sa china lahat ang sales nila.

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  2. Thailand has more sales than PH. So we are 3rd, not 2nd is SEA

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  3. Kudos toyota laguna

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  4. A win-win for Toyota and Japan.

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  5. I did not expect it to be that close regarding Toyota and the VW Group in sales.

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  6. Byd surpassed ford and honda. But look at the numbers closely 90% of their sales China. Outside China 500k units only. Toyota and other car companies spread out sales worldwide. Proton/Perodua sells more than all Japanese in Malaysia but it doesn't mean anything since Malaysia Lang market.

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    1. So Jollibee Numbers doesn't matter din bec. Mostly PH lang Sila

      BYD also beat Toyota sa EV segment sa Japan mismo.

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    2. That's how nationalism works, globalism is quite unimportant after all.

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  7. Hard to believe South Korea is part of the Top 10 considering Japanese cars are rare there.

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    1. The list here is Toyota's Asia-Pacific market as a whole. May others pa, pero I didn't include it. I'll update the list to include it for clarity.

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  8. I understand VW sales as a stand alone brand is less than 5M. Do you have the breakdown of the VW group sales per brand in 2024?

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    1. None, CarGuide is only centered towards the Philippines, so its given the fact that VW does not prioritize the Southeast Asian and Oceanian markets a lot.

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  9. i think TMP will not bring the 4th gen vios to PH because it was pricey compare to the 3rd gen.

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  10. Halos 50% market ng Toyota sa Asia nasa China

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  11. More traffic and congestion

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  12. Toyota is the no.1 in the world.. but their entry level cars which most people buy are soooo boring...
    Dated engines, CVTs, drum brakes, expensive PMS etc..

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    Replies
    1. Then buy a landcruiser or lexus

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    2. Only European cars are awesome.

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    3. Totally agree, their entry level cars are really boring. But so are other entry level cars from other brands operating in the same price stratosphere. Not to sound elitist but you can't really buy a "nice" car for less than 1.5m nowadays. "Nice" is relative and subjective by the way, but a Mirage is a Mirage no matter how many fake exhaust tips, racing stickers and other look-fast bits and pieces you slap on it.

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    4. Japanese and South Korean cars are about economy, European cars are about luxury, and what about American and Chinese cars?

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    5. Are we still talking about entry-level cars here? Because our Toyotas (FJC and LC300) aren't exactly what you'd call "economy" in terms of both socio-economic status/perception and frugality.

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