Proof that Lamborghini’s on the right track with their Direzione Cor Tauri electrification strategy? Sales are up 6 percent year-on-year. With 10,687 vehicles delivered worldwide in 2024, it represents Lamborghini’s best-ever annual sales performance.
In 2024, all major regions experienced growth compared to previous years, showing a positive and balanced trend. The EMEA (Europe, Middle East, and Africa) area led the expansion with a 6 percent increase and 4,227 cars delivered, followed by the Americas up 7 percent with 3,712 units. The APAC (Asia-Pacific) region registered an increase of 3 percent, reaching a total of 2,748 cars distributed.
The Revuelto, the first super sports V12 hybrid HPEV, has secured strong orders enough for production to sell out until the end of 2026. It also helped it garner no less than six “Car of the Year” titles worldwide.
Alongside the Revuelto, the Huracán also played a pivotal role in the success of 2024. With production of the last cars still in progress with deliveries scheduled throughout 2025, in its five versions of Sterrato, EVO Spyder, Tecnica, STO, and STJ, the Huracán is moving toward the end of its production cycle and will pass the baton to its heir, the Temerario.
The role of the Urus range as a pillar of the Lamborghini lineup has been consolidated thanks to the unveiling of the Urus SE plug-in hybrid version. This model, which is set to replace the current Urus S and Performante versions, marks a significant step forward thanks to its mix of distinctive design, cutting-edge technologies, and extraordinary versatility. The Urus SE received an immediate positive response on a global scale, allowing it to scoop its own set of awards in the luxury SUV class.
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