Following the consolidation, the group is expected to bring about around 10 to 20 percent savings in R&D, a 5 to 8 percent savings in supply chain costs, and a 10 to 20 percent reduction in support and service. It also ups capacity utilization rates by up to 5 percent.

For 2025, the new group aims to achieve sales of 710,000 units this year, with Zeekr’s target being 320,000 units and Lynk & Co, 390,000 units.

With the merger, Zeekr will lead in EV and connected vehicle technology development, sharing its research with Geely group brands.

Zeekr will be positioned as a global luxury technology brand focusing on mid- to large-sized vehicles, with an emphasis on pure electric models for its mid-sized offerings and hybrids for its larger models, while Lynk & Co will specialize in small pure electric and mid-sized hybrid offerings.

Interestingly, the new Zeekr Technology Group has said that the global sales network will be unified, apart from Europe where Lynk & Co has a bigger presence. Market operations will follow a “one market, one strategy” approach, tailoring rules, and strategies to align with local consumer preferences and market characteristics.

No word how this will affect operations in countries such as the Philippines where Lynk and Co and Zeekr are distributed by two different auto groups. Zeekr is distributed exclusively by the Autohub Group, while Lynk & Co is distributed by the United Asia Automotive Group (UAAGI).