“It’s always been because of the team and how we focus on our customers. We always say, we live to serve our customers. But we do not stop there. We always strive to come up with more innovative programs to reach new customers,” said Chery Alabang Dealer Principal Mark Chiongbian.

Along with the Dealer of the Year perpetual trophy, Chery Alabang accepted a P 1 million cash prize from Chery Auto Philippines.

Chery Alabang’s win topped the annual Chery GRIT Awards. The GRIT Awards (Guts, Resilience, Initiative, and Tenacity) is an annual dealer appreciation night to celebrate and recognize the outstanding achievements of Chery’s top-performing dealers.

“The automotive world is never still. It's a dynamic, challenging, and sometimes turbulent sea. But you, my friends, have shown us what true GRIT is. GRIT This is not just a word, it’s the very essence of what makes you the best in the industry,” UAAGI Chairman Rommel Sytin said.

Aside from Chery Alabang, Chery Auto Philippines also awarded the following:

Sales Awards

• Top Retail Sales (NCR) – Chery Alabang
• Top Retail Sales (Luzon) – Chery Marilao
• Top Retail Sales (Visayas-Mindanao) – Chery Gensan

Aftersales Awards

1. Best in Service (NCR / Luzon) – Chery Alabang
2. Best in Service (Visayas-Mindanao) – Chery Iloilo
3. Best in Parts (NCR / Luzon) – Chery Alabang
4. Best in Parts (Visayas-Mindanao) – Chery Iloilo
5. Best in Customer Service Satisfaction Index (NCR / Luzon) – Chery Alabang
6. Best in Customer Satisfaction Index (Visayas-Mindanao) – Chery Iloilo
7. Best in Sales Satisfaction Index (NCR / Luzon) – Chery Bacoor
8. Best in Sales Satisfaction Index (Visayas-Mindanao) – Chery Gensan

Marketing Award

• Marketing Breakthrough Award (Overall) – Chery Fairview

Chery Auto Philippines Brand Head Franz Decloedt also expressed his heartfelt congratulations to all the awardees emphasizing their significant contribution in Chery’s current success.

“I came to UAAGI because I saw tremendous potential in the Chery brand. I saw an incredible opportunity to build something truly special. And knowing that I have the privilege of working alongside such esteemed, seasoned, and battle-tested dealer partners and sales professionals like yourselves? That gives me the confidence to say, without a doubt, that we have what it takes to elevate Chery to a whole new level in 2025,” Chery Auto Philippines Brand Head Franz Decloedt said.