The results of J.D. Power’s 2025 U.S. Original Equipment Tire Customer Satisfaction Study show that Goodyear ranked ahead in the Luxury and Passenger Car segments, beating Michelin and Yokohama, respectively. Meanwhile, Michelin was the top pick, edging out Goodyear in the Performance Sport category, while Hankook topped the Truck/Utility segment, outscoring Michelin.

J.D. Power’s U.S. Original Equipment Tire Customer Satisfaction Study measures tire owner satisfaction in four areas (in order of importance): tire ride; tire wear; tire traction/handling; and tire appearance. The study is based on responses from 26,976 owners of 2022 and 2024 model-year vehicles and was fielded from July through December 2024.

The study is important since tire brand loyalty is largely dictated by owner satisfaction on their vehicle’s OE fitment. J.D. Power says that vehicle owners who say they had one problem with tire traction and handling have a loyalty rate that is 19 percentage points lower (39 percent) than the loyalty rate of those who didn’t have a traction or handling problem (58 percent).

On the average, satisfaction over tires declines by 4 points (790 from 796) out of a 1,000-point scale.

“The overall experience of tire traction and handling during poor weather conditions, such as snow-covered/icy roads and wet roads, is one of the top customer concerns,” said J.D. Power. “If tire performance doesn’t meet customer expectations in these conditions, they will seek an alternative that does. In this competitive environment for tire manufacturers, a greater focus on quality will enhance overall customer loyalty.”

This is how each tire brand ranked in the study.