• Enhance Support for Local Partners: By establishing a physical presence, Michelin will strengthen collaboration with local partners, providing them with better resources, tools, and expertise to enhance their business operations.
• A Stronger Michelin Brand in the Philippines: The new office will bolster the Michelin brand, ensuring greater accessibility, visibility, and engagement in the local market.
• Commitment to the Filipino Market: This move reflects Michelin’s continued dedication to the Philippines, recognizing its growing market potential and its importance in the region.
• Elevate Customer Experience Through Improved Services: The new office will strengthen sales and after-sales services by providing enhanced support to partners, ensuring Filipino customers receive the highest-quality Michelin products and services.
• Develop Filipino Talents: Michelin is committed to investing in developing local talents, fostering growth and expertise within the Filipino workforce.

“We are excited to open our new office in the Philippines. We recognize the country’s strong market potential, and this move enables us to reinforce our partnerships, enhance customer support, and further establish Michelin as the preferred choice for mobility solutions in the region,” said Jonathan Khong, Managing Director of Michelin Asia Pacific (Singapore) Philippines Branch Office.

Michelin has a long-standing history in the Philippines, tracing its presence back to the early 1990s. The company has evolved its operations to serve the market better, currently working with five key importers to distribute its wide range of tire solutions for various applications, including passenger cars, motorcycles, trucks, and specialty vehicles.

“Our goal is to be a trusted partner in the Philippines, contributing to the country’s development and providing innovative solutions that meet the needs of our customers. We are committed to building a strong and sustainable presence in the Philippines,” Mr. Khong added.