Driving the growth in January sales was the commercial vehicle (CV) segment with 29,875 units sold, up by 16.6 percent from 25,614 units in the previous year. On the other hand, sales of the passenger car (PC) segment, declined by 8.5 percent to 7,729 units in January from 8,446 units in the same month a year ago.

For the first time, the CAMPI-TMA report also broke down the number of electrified vehicles sold. Last January, a total of 1,600 electrified vehicles were sold. Out of that, 1,445 units were hybrid electric vehicles (HEVs), 146 were battery electric vehicles (BEVs), and nine were plug-in hybrid electric vehicles (PHEVs).

Toyota continued its reign as the country’s best-selling auto brand with a 48 percent market share last January by selling 18,078 units. Mitsubishi continues in second place with a 19.6 percent share (7,374 units). Nissan regained third place with a 6.29 percent share (2,366 units) with Suzuki in fourth with a 4.74 percent share (1,781 units). Dropping from third to fifth is Ford with a 4.19 percent market share (1,577 units).

This is how the rest of the brands stacked up last January:

New Car Sales January 2025

1. Toyota – 18,078 units (48.07%)
2. Mitsubishi – 7,374 units (19.61%)
3. Nissan – 2,366 units (6.29%)
4. Suzuki – 1,781 units (4.74%)
5. Ford – 1,577 units (4.19%)
6. Isuzu – 1,355 units (3.6%)
7. Honda – 1,342 units (3.57%)
8. MG – 863 units (2.29%)
9. Hyundai – 724 units (1.93%)
10. Kia – 649 units (1.73%)
11. Foton – 402 units (1.07%)
12. Hino – 186 units (0.49%)
13. GAC Motor – 170 units (0.45%)
14. Changan – 118 units (0.31%)
15. Fuso – 110 units (0.29%)
16. Mazda – 97 units (0.26%)
17. JMC – 93 units (0.25%)
18. Jetour – 81 units (0.22%)
19. Chery – 74 units (0.2%)
20. BMW – 58 units (0.15%)
21. Mercedes-Benz – 45 units (0.12%)
22. Volkswagen – 21 units (0.06%)
23. Dodge Jeep Ram – 18 units (0.05%)
24. Jaguar Land Rover – 14 units (0.04%)
25. Ferrari – 4 units (0.01%)
26. Peugeot – 3 units (0.01%)
27. Volkswagen Trucks & Buses – 1 unit (0.00%)

Compared to their 2024 performances, several brands put out stellar performances. Changan grew the most with a whopping 127 percent year-on-year increase. Meanwhile, Kia, grew its sales by 83 percent, Hino by 55 percent, Foton by 39 percent, and Mitsubishi by 21 percent.

On the other hand, mainstream premium and luxury brands were hit badly this month with brands like Mercedes-Benz down 36 percent, BMW by 28 percent, Mazda by 49 percent, Jaguar Land Rover by 73 percent, and Ford by 36 percent. Of the mass market brands that saw huge drop in sales were Chery with a stunning 73 percent year-on-year collapse. It was enough for them to be overtaken by sister brand, Jetour, in the process.

Thanks to the launch of the Tamaraw, Toyota managed to secure an almost 50 percent share in the commercial vehicle space with 14,793 units sold. They’re followed by Mitsubishi with 17.15 percent (5,123 units), Nissan with 2,215 units (7.41 percent), Ford with 1,541 units (5.16 percent), and Isuzu with 1,355 units (4.54 percent).

Top 10 Commercial Vehicle Sales January 2025

1. Toyota – 14,793 units (49.52%)
2. Mitsubishi – 5,123 units (17.15%)
3. Nissan – 2,215 units (7.41%)
4. Ford – 1,541 units (5.16%)
5. Isuzu – 1,355 units (4.54%)
6. Suzuki – 1,038 units (3.47%)
7. Hyundai – 724 units (2.42%)
8. Honda – 718 units (2.4%)
9. Kia – 636 units (2.13%)
10. MG – 417 units (1.4%)

While commercial vehicle sales were a bright spot in Toyota’s product portfolio, their lead in the passenger car space has been dramatically cut. Although they still hold a 42.5 percent market share, their 3,285 units sold is closely followed by Mitsubishi in second with 2,251 units (29.12 percent). The battle for third to fifth are very close with Suzuki ending up on top with 743 units (9.61 percent), Honda with 624 units (8.07 percent), and MG with 446 units (5.77 percent).

Top 10 Passenger Car Sales January 2025

1. Toyota – 3,285 units (42.5%)
2. Mitsubishi – 2,251 units (29.12%)
3. Suzuki – 743 units (9.61%)
4. Honda – 624 units (8.07%)
5. MG – 446 units (5.77%)
6. Nissan – 151 units (1.95%)
7. BMW – 58 units (0.75%)
8. Mercedes-Benz – 45 units (0.58%)
9. Ford – 36 units (0.47%)
10. Changan – 22 units (0.28%)

In a statement, CAMPI is confident of hitting 500,000-unit sales this 2025. This is down to the anticipated introduction of new models.

Last year, CAMPI and TMA sales reached a record-high of 467,252 units.