In the Economist Impact survey which Nissan itself commissioned, it’s clear that the carmaker’s falling behind when it comes to one clear future mobility trend: EVs.
The findings, based on responses from 3,750 participants across 15 global cities, including Manila, reveal younger generations’ preference for electric vehicles. Unfortunately for Nissan, this is one vehicle segment they’re drastically lagging behind in.
According to the survey, this is how respondents get around in their current daily travel:
- Public transportation – 58%
- Own gas/diesel car – 58%
- Active mobility – 48%
- Taxi and ride hailing – 47%
- Carpooling – 32%
However, in a decade, there will be big shift. Fueled by environmental concerns, especially in emerging countries, electric vehicles (35 percent) and hybrid vehicles (27 percent) are becoming the more preferred means to get around, outshining public transportation (26 percent), gas/powered cars (14 percent), and even taxi/ride-hailing (20 percent).
Among respondents based in Manila, 36 percent say they see owning an EV for their daily travel needs, ranking fifth behind Shanghai (53 percent), Sao Paulo (41 percent), Mexico City (39 percent), and London (38 percent). New Delhi (25 percent), Copenhagen (25 percent), and Tokyo (24 percent) all rank the lowest when it comes to EV preference in a decade.
Younger urbanites reveal strong interest in innovations such as energy storage, alternative fuels, and vehicle to everything (V2X), with roughly half (more than 40 percent) indicating that these technologies will influence their mobility choices. Respondents are aware that EVs can both power external devices as well as store excess renewable energy, as EVs evolve from being a transport device into a potential tool for energy management. Respondents in emerging cities displayed more enthusiasm for the application of EVs beyond mobility, such as using, sharing, and transporting electricity during emergencies.
When it comes to EV adoption barriers, these are the main limiting factors in emerging cities:
- Battery durability and longevity – 35%
- Maintenance cost – 30%
- Charging facilities – 30%
- Charging times – 28%
- Battery range – 27%
- Battery safety – 26%
- Vehicle cost – 18%
“This research explores how the younger generations envision the future of mobility—an essential perspective, as their choices will directly shape the evolving mobility landscape,” said Ritu Bhandari, Asia-Pacific Sustainability lead at Economist Impact. “Our findings reveal that for sustainable mobility to succeed, cities need to balance environmental goals with real commuter priorities like affordability, convenience and inclusivity. Achieving this requires flexible, multimodal solutions that seamlessly integrate public transit, electric vehicles, shared mobility, and active transport into a connected, accessible network for all residents with diverse needs.”
With its EV line-up limited to just the Leaf and Ariya, Nissan needs to play catch up quickly in the battery electric race. The brand does have plans to expand its line-up with plans to roll out 27 electrified vehicles, including 19 full electric vehicles by 2030. It is currently unknown whether those plans have been affected by their recent financial problems.
This move will result in an electrification mix across the Nissan and Infiniti brands to more than 55 percent globally—up from the previous 50 percent forecast.
Nissan should have done that survey long time ago
ReplyDeleteAny tech company like cars needs huge funds to develop new products. Sadly cash is one of its major problems. Other problems may also be slow product rollout, design choices that buyers want, and product quality.
ReplyDeleteEspecially when they introduced cvt transmission
ReplyDeleteNissan is not the only one having a hard time.... most non-Chinese car companies are struggling, except perhaps for Toyota.
ReplyDeleteforget american and european cars... they are even worse
Could be a blessing in disguise for Nissan as EV despite all the glowing media hype is still unproven and problematic and a new type of battery, a new technology like hydrogen cars can render these current EVs obsolete. Saves them a lot of development expenses which they can ill afford at this time given their current financial status.
ReplyDeleteBlessing in disguise pa? Bro, Nissan is already going bankrupt
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