Imagine a guy from Alabang driving along EDSA to a friend’s party. Bobbing his head to the rhythm of his favorite song, he takes occasional glances on his smartphone that doubles as a GPS device. Suddenly, a billboard featuring a curvy Brazilian model clad in a red, skimpy two-piece bikini springs up from the horizon, distracting his focus on the road. And before he knew it, he had already missed the turn by almost half a kilometer, with no U-Turn slot in sight for the next mile ahead or so.

Obviously, most drivers often experience a hard time finding their way in unfamiliar territories. How many times have you spent several minutes driving around an area where you’ve been to for the first time, simply because you don’t want to ask questions from people that you pass by?