The 4th Philippine International Motor Show (PIMS) is proving to be an excellent venue to showcase the strength and the optimism presently experienced by the country’s automotive industry. Organized by the Chamber of Automotive Manufacturers in the Philippines Inc. (CAMPI), the biannual PIMS runs from August 16 to 19, 2012, at the World Trade Exhibition Center, Pasay City, Metro Manila.

PIMS is also serving as a spectacular way for Isuzu Philippines Corporation (IPC) to display its product range as the company’s vehicles take to the show’s spotlight. Lined up at Isuzu’s booth are six models: the 2013 Sportivo X, the  Crosswind XS, the 2012 D-MAX Boondock 4x4 Special Edition, the 2012 D-MAX LS 4x2 Special Edition, the NHR cab with Flexi Truck body option, and the 2013 Alterra Urban Cruiser X.

Isuzu has always been a force to be reckoned with when it comes to diesel engines.  Their formidable direct-injection lean burners have always been the first choice when it comes to reliability and dependability.  Tune into the news, and chances are, you’ll see an Isuzu truck delivering relief aid to typhoon victims.  This unparalleled reputation has translated well to their passenger vehicle line as well.  The Alterra, D-MAX and Crosswind have been continuously selling strong despite the stiff competition it’s been facing of late.  Not wanting to rest simply on its diesel superiority, Isuzu has been continuously upgrading its products, all to cater to the ever finicky buying public.  Coming from the same basic gene pool, the 2008 Alterra and D-MAX represent the newest offerings from the world’s diesel leader.