Photos by Ulysses Ang

If Peugeot had its way in the country, more people should be driving them. They’re unmistakably different and offer good value for money, especially if you’re in the market for something European. Of course, competing in market segments priced above the P 1.3-million mark, they’ve got their work cut out for them. This is especially true since majority of the growth is coming from automobiles pegged at just about a million pesos. So what’s Peugeot going to do? Inevitably, if they want a French invasion to happen here, they have to enter this market segment. At the same time, they’ve got to be careful as not to dilute their just-starting-to-develop brand equity.