Let’s face it: it’s hard to fall in love with a pick-up truck, let alone imagine using one every single day. It’s designed to be first and foremost a workhorse—it’s the thing utility companies use to install your cable television or fix your broken internet connection. You didn’t care how it looked or how it went over ruts; what’s important is that it can haul your stuff. Well, not anymore. The arrival of the luxury pick-up trucks in the late 1990’s; particularly the gigantic American ones transformed the lowly pick-up into a status symbol. And now, the Japanese brands are in on the act.
