Photos by Ulysses Ang |
You are looking at the most important vehicle for Toyota Motor Philippines. Officially launched just a few days ago in the Queen City of the South, Cebu, the Toyota Wigo is the Japanese automaker’s first foray into the sub B-segment category and the one that’s expected to lift Toyota’s Philippine sales past 90,000 vehicles annually (they’re currently doing 70,000-plus). With the come-on of being “Easy to Own, Easy to Drive, Easy to Enjoy”, the Wigo is aimed at first-time car buyers who want a no-nonsense vehicle that can fit their increasingly mobile and sophisticated lifestyle. And the Wigo delivers.