Honda Cars Philippines want a piece of that aftermarket pie, and to do so, they’re changing their accessories strategy to price them better against third-party providers.
The all-new BR-V serves as the linchpin to the new strategy with a full-blown accessory line that’s lower in terms of suggested retail price.
This, Honda thinks, is a win-win for both them and the customer. For the carmaker and its authorized dealers, it’s a source of additional revenue thanks to potentially higher sales volume. Meanwhile, for customers, it gives them a line of accessories which is designed and engineered to fit perfectly with their vehicles.
For reference, the BR-V on the foreground has all the accessories installed, while the one in the background is the stock one.
You can check out the full accessories line of the all-new BR-V below versus its prices compared to the first-generation BR-V:
- Cargo Tray: P 3,000 (P 3,400 previously)
- Exhaust Finisher: P 1,500 (P 1,100 previously)
- FR Fender Garnish: P 3,600
- Step Garnish: P 1,500
- Door Handle Cover: 2,000 (P 2,700 previously)
- Door Mirror Garnish: P 2,300
- Tail Gate Garnish: P 3,200 (P 3,500 previously)
- Seat Back Protector: P 6,000
- Door Visor: P 5,400 (P 5,400 previously)
What do you think of the prices of the BR-V’s accessory line?
