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August 1, 2012

Honda Launches 1'M Blue Campaign

Honda Cars Philippines, Inc. (HCPI) in collaboration with partner-convenors today launches the 1’M Blue (an Eco-Safe Driving) Campaign, a new addition to its environmental and safety advocacy program.

1’M Blue (read as I’m blue) is the catchphrase for 1 Million Eco-Safe Drivers under the framework of Clean Fleet Management Program. 1’M Blue resonates Honda’s global environmental slogan, “Blue Skies for Our Children”, adopted to express its commitment to the realization of this environmental vision through expanded environmental initiatives. It represents a passionate and unwavering effort to help preserve our environment for the next generation.

Photo courtesy of Petron Press

In line with Petron Corporation's mission to be the leading provider of total customer solutions in the energy sector, the company is expanding its trademark Lakbay Alalay program into a full-blown, year-round campaign.

Now billed as "Lakbay Alalay, Kasama Mo Sa Biyahe", the expanded program includes a slate of activities reaching far beyond the traditional motorist assistance services. Through this program, Petron hopes to strengthen the bond of companionship and unity with Filipinos everywhere, in all aspects of their daily lives.

Alberto Suansing, the former LTO Chief and now Secretary General of Phil Global Road Safety Partnership, hosted the 4th Bikers Club Meet Up held last June 30 at the Rasak Covered Gym in Tayuman, Manila. Several motorcycle clubs from Tondo, Kalookan, Navotas, Malabon, Makati and Valenzuela responded to Mr. Suansing’s invitation and spent the whole afternoon exchanging views on the current affairs of motorcycle riding.

Subaru Impreza Pulls Dodge RAM + Trailer Out of Mud

Continuing the YouTube trend of showing what Subaru's famed Symmetric All-Wheel Drive can do, here we have a Subaru Impreza wagon (non-turbo) pulling out a Dodge RAM pick-up truck plus a trailer out of mud.

Happy Wednesday, everyone!

July 31, 2012

Lexus Unveils 2013 LS

With its dynamic handling, bold new design and superior craftsmanship, the 2013 LS flagship models hail the future of the Lexus brand as it embarks on its third decade in the premium luxury category. While retaining many of the qualities that have defined Lexus for more than 20 years, the LS reaches new heights with an exciting blend of beautiful design, modern refinement and advanced technology.

The 2013 LS line-up includes the LS 460, LS 460L, LS 600hL hybrid, and the first-ever LS 460 F SPORT. LS 460 and LS 460L are available in RWD and AWD. The LS Hybrid is available with a full-time AWD system.

AVT, a Filipino company pioneering in vehicle navigation and multi-media devices, will once again be showcasing a new range of products at the upcoming 4th Philippine International Motor Show (PIMS), to be held from August 16-19, 2012, at the World Trade Center in Pasay City.

The latest model of the AVT personal navigation range, the AVT PN-504, will be launched at the event. Featuring a new high-resolution 5-inch LCD touchscreen, the AVT PN-504 is powered by the latest Atlas IV 533MHz CPU with a built-in high sensitivity GPS receiver that is quickly able to acquire a GPS fix in 3-minutes. In terms of functionality, the AVT PN-504 also serves as a multi-media player (MP3/MP4/WMA/WMV/AVI/3GP), a photo viewer, and offers extras such as a calculator, calendar and unit conversion.

Photo by Lazlo Trinidad

It was a guaranteed successful kick-off event for automotive drifting fans as they witnessed sideways action of the Lateral Drift Championship Series held last weekend at Quirino Grandstand. Last year, only a portion of the grandstand was occupied, specifically the curved road going to the entrance of Ocean Park because it was partnered up with another event. But this year the entire Parade Grounds was solely occupied only for drift action for spectators to enjoy.

Photo Courtesy of Volvo Press

While the Shanghai International Automotive City Group (SIAC) marked its first anniversary of the electric vehicle (EV) campaign on July 20, 2012, Volvo Car Corporation delivered 15 Volvo C30 Electric cars to the City for pioneering open road test-drive project - EV100 Days. Meanwhile, Volvo C30 Electric was also awarded "Green Car of the Year" in China at the 4th China New Energy Mobility Summit in recognition of its world-leading safety and superb performance on the same day.

Merging Driver Gets Revenge on Another Driver

Next time you try to merge, please be more considerate. As the Russian in the Toyota sedan found out, not giving way to a Land Cruiser Prado will end in a muddy consequence.

Happy start of the week, everyone!

Review: 2012 Mercedes-Benz C 200 CGI BlueEFFICIENCY Avantgarde

Photos by Ulysses Ang

Mercedes-Benz has always been regarded as the choice of the privileged and the upper class. The mere sight of the three-pointed star atop the radiator grille is enough to cause a sea of traffic to part, the security guards to salute and the valet to give up the VIP parking slot. Lately though, Mercedes-Benz has embarked on a diversification campaign, creating almost every conceivable permutation it can make from four-door coupes, to SUVs of varying sizes to even premium hatchbacks. Nowadays, every Tom, Dick, and Harry can get a Mercedes-Benz that feels tailor-made to his budget, taste, and lifestyle. Thankfully, Mercedes-Benz hasn’t lost sight on the cars that made them successful in the first place.

Tuason Races in the Belgian F1 Track

After posting the best time in his division in Germany, Multi-Awarded Racecar driver JP Tuason has continued on to the Porsche Sports Cup in Circuit de Spa, the Formula 1 track in Belgium.

Tuason, who went to race in Germany to explore the different opportunities for Filipino Racers in Europe, posted the fastest time around the famed Nurburgring track, and was invited once again to race in the next level of Competition.

Drifting is the fastest growing motorsport in the world, and now starts its season once again here in the Philippines dubbed as the 7th Season of the Philippine Lateral Drift Championship Series 2012. This season will have a full calendar of six rounds which will start this July until the month of November. The 4 rounds will be held in Manila and the other 2 rounds at Clark Pampanga. A total 40+ Amateurs and Pro drivers from all over the region have been counted and ready to start this year action.

Photos courtesy of Subaru Press

Subaru is on a hot streak in the Philippines. After launching their all-new XV compact crossover at the 8^th Manila International Auto Show (MIAS) last April, orders have steadily come in. In fact, thanks largely to the overwhelming success of the XV as well as the Forester, the brand is heading towards another record year in terms of sales. And they haven’t stopped to take a breather just yet.

Lexus Manila Launches 2012 ES 350

Photos courtesy of Lexus Press

The introduction of the all-new 2012 ES350 marks the sixth generation of Lexus’ popular luxury sedan since its introduction over 20 years ago. Featuring the signature Lexus spindle grille, a progressive new design and enhanced handling, the ES brings new levels of refinement and quality to the entry luxury segment. The ES is sure to impress new and loyal consumers. “Since its introduction in 1989, the ES has been the benchmark luxury sedan for quality, reliability, ride comfort and value,” said Mark Templin, Lexus group vice president and general manager. “The new ES350 raises the bar once again.”

Photo courtesy of Lexus Press

Last April, Toyota Motor Philippines (TMP) launched the Toyota Certified Pre-Owned Vehicles (TCPOV) program with the aim of providing a one-stop shop convenient service to its customers. This July, TMP is introducing the same program to its luxury brand Lexus. With the launch of the Lexus Certified Pre-Owned Vehicles (LCPOV) program, Lexus brings its world renowned service another level higher.

Petron Offers "Blaze Your Way to the Grand Prix" Promo

Gassing up with Petron and paying with your MasterCard could win you a free trip to the Formula One Grand Prix! The "Blaze Your Way to the Grand Prix" promo is an e-raffle running from July 15 to September 15, 2012.

Volvo introduces a pioneering preventive safety technology in 2008 called City Safety. This Volvo world-first technology was introduced as standard with the Volvo XC60 which helped reduced risk of rear-end collisions between a car and a Volvo.

Photo courtesy of Ford Press

Ford Philippines prepares for the launch of the class-defining all-new Ford Focus by conducting a Focus Specialist Certification Program to select sales teams and consultants.

Powered by Ford Academy, a regional training program aimed to enhance dealership competence and capability, the Focus Specialist Certification Program is an intensive three-day training program designed to equip the Ford sales team with comprehensive product knowledge of the all-new Ford Focus including its segment-first smart technologies.

First Drive: 2013 Mitsubishi Mirage

Photos by Ulysses Ang

BANGKOK, THAILAND—Small is big nowadays. With the price of crude oil continuing to skyrocket worldwide, carmakers are scrambling to produce a global small car: one that caters to both the sophisticated, eco-conscious taste of the first-world markets and the price-sensitive, practical needs of the emerging markets. Mitsubishi is the latest automaker to enter the B-segment (sub-compact car) fray, and their answer: the all-new Mirage.

In spite of the supply constraints experienced during the start of this year, Mitsubishi Motors Philippines Corp. (MMPC) registered total sales of 16,956 units in the first half of 2012 representing modest sales growth of 0.5% compared to the same period last year. With these numbers, Mitsubishi remains to be the second best selling brand in the country as it cornered 23.3% market share based on consolidated reports of the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and Truck Manufacturers Association (TMA).

Photo courtesy of BMW Press

Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, held the ground breaking ceremony of its newest BMW dealership, the Auto Allee BMW in Eton Centries, North EDSA. The dealership will be BMW's 4th dealer in Metro Manila, bringing the tally of BMW Dealerships to seven nationwide.

Photo courtesy of Lexus Press

Lexus Manila is set to launch their all-new ES sedan on Wednesday, July 25. Follow us on Twitter as we give you a blow-by-blow launch coverage of Lexus's best-selling sedan (both in the Philippines as well as North America). Our coverage starts at 7 PM.

July 20, 2012

BMW Dominates PHL Premium Luxury Segment; Posts Highest Sales Record

Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, continues to reign as the country’s leading premium automotive brand, posting its highest sales of 106 units sold last June 2012, and dominating the market with its 41% market share for the month. This mirrors the global trend that has seen the BMW Group, posting an 8.1% increase year-on-year growth, its highest record sales ever.

The Association of Vehicle Importers and Distributors (AVID) ends the first semester with a 28% growth to 15,799 units from 12,324 units sold in the same period last year. This compares with the overall industry growth of 7%.

The Passenger Car (PC) segment rose by 59% in the same period to 9,530 units from 6,007 units sold last year. Robust sales of AVID members, British United Automobiles, Inc., The Covenant Car Company, Inc. (TCCCI), and Hyundai Asia Resources, Inc. (HARI) boosted overall sales for the said period.

June 2012 alone saw a year-on-year growth of 9% in total sales to 2,912 units from 2,666 units sold in the same month last year.

Honda Cars Philippines Issues Voluntary Recall for 2012 CR-V

Photo courtesy of Honda Press

Honda Cars Philippines, Inc. (HCPI) announces a voluntary recall of some 834 vehicles of Honda CR-V 2012 year model sold in the Philippines for the period of April to July 2012, to replace the inner door handle and/or door latch assembly with countermeasure parts.

Photo courtesy of Petron Press

Petron Corporation, the country's leading oil company, is opening up investment opportunities for Filipino entrepreneurs by offering them a chance to own and operate a Petron service station. With Petron's expertise, track record, and market leadership, enterprising Filipinos from all walks of life will have the opportunity to start a great business and grow with a company they can trust.

All you need is a plot of land of the right size located along a well-travelled thoroughfare. Depending on the feasibility study, a Petron dealer may choose the appropriate station configuration to match the market potential with his investment capacity.

Ford Philippines Launches Iconic Mustang; Prices Start at P 2.499M

Photo courtesy of Ford Press

The new Ford Mustang today made its much anticipated debut in the Philippines at a festive launch event in Manila, with Ford announcing official market pricing for the company’s iconic sports car.

At the event, Ford also announced pricing for the Mustang, which will be available in in the Philippines in two variants. The 3.7L Mustang V6 Premium is priced at PhP 2,499,000, and the 5.0L Mustang V8 GT Premium for PhP 2,899,000.

Customer deliveries will start in September.

Win A Ford Focus with "Start It. Share It. Win It."

Ford Philippines today announced an exciting, interactive and unprecedented launch campaign -- ‘All-New Ford Focus…Start it. Share it. Win it’ -- designed to engage Filipino consumers with real-life ‘smart-demos’ of two of the all-new Ford Focus’ first-in-segment, smart technologies. The smart demo road show will officially start on Friday, August 3 at SM Marikina.

‘Start it. Share it. Win it’ provides a unique opportunity for customers to become part of the local market launch of the all-new Focus by participating both online and on-the-ground over a twelve-week period that will include seven event locations across Metro Manila.

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August 1, 2012

Honda Launches 1'M Blue Campaign

Expanded Lakbay Alalay Takes on Environmental and Health Projects

Safe T Ryders Goes to Tayuman

Subaru Impreza Pulls Dodge RAM + Trailer Out of Mud

July 31, 2012

Lexus Unveils 2013 LS

AVT Navigation and Multi-Media Devices Showcased in 2012 PIMS

Round 1 of 2012 Lateral Drift Championship Series

Volvo C30 Electric Awarded "Green Car of the Year" in China

Merging Driver Gets Revenge on Another Driver

Review: 2012 Mercedes-Benz C 200 CGI BlueEFFICIENCY Avantgarde

July 27, 2012

Tuason Races in the Belgian F1 Track

Lateral Drift 2012 Starts Saturday, July 28

Bright Stars for Subaru in the Philippines

July 26, 2012

Lexus Manila Launches 2012 ES 350

Lexus Manila Now Offers Certified Pre Owned Cars

July 25, 2012

Petron Offers "Blaze Your Way to the Grand Prix" Promo

Volvo Upgrades City-Safety Technology

Ford Trains Focus Specialists as Part of All-New Ford Focus Launch in the Philippines

July 23, 2012

First Drive: 2013 Mitsubishi Mirage

Mitsubishi Motors Philippines Bullish for 2nd Half

BMW Breaks New Ground at Auto Allee BMW in Eton Centrries, North EDSA

Lexus Manila to Launch All-New ES Sedan

July 20, 2012

BMW Dominates PHL Premium Luxury Segment; Posts Highest Sales Record

AVID Wraps Up First Semister with 28% Growth

July 19, 2012

Honda Cars Philippines Issues Voluntary Recall for 2012 CR-V

Petron Opens Up Business Opportunities to Pinoy Entreprenuers

July 18, 2012

Ford Philippines Launches Iconic Mustang; Prices Start at P 2.499M

July 17, 2012

Win A Ford Focus with "Start It. Share It. Win It."