Strong new offerings coupled with tried and tested segment leaders saw the Association of Vehicle Importers and Distributors’ (AVID) Light Commercial Vehicles (LCV) storm up sales rankings in the first half of 2013.
From January to June of this year, AVID’s LCVs marked an impressive 20% increase over the same period last year, increasing its tally to 7,524 units sold from 6,270 a year ago. Fueling this onslaught were Motor Image Pilipinas, Inc.’s Subaru and The Covenant Car Company, Inc.’s Chevrolet brands with compelling new offerings in the Compact and Mid-Size SUV categories.
The LCV segment’s exemplary first half performance provided a strong cushion in tempering a supply-stricken Passenger Car (PC) category where primary movers Hyundai and Chevrolet both experienced significant losses due to supply-dictated performance as well as strong external competition. As a result, AVID ended the period with a mere 3% decline over the same period a year ago, offsetting the 18% decline by the PC models.
