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| Photos by Ulysses Ang |
It’s so easy to dismiss the buyers of entry-level cars as those who don’t care about design, engineering, and technology. In fact, the colloquial saying of: “
basta tumatakbo, okay na” (as long as it’s running, it’s okay) stems from that mentality. Thankfully, the proliferation of smart phones and tablets has had a positive effect on the consumer mindset. Today, even the most cutting-edge technology has filtered down. Now, everyone’s got Facebook and gestures such as ‘swiping’ and ‘pinching’ are more associated with screen actions rather than something a bit kinky. As more and more buyers become technophiles, their taste in cars evolve as well. What were seen as ‘must haves’ are now ‘standard’ and what were seen as something straight out of science fiction are now reality. This is the ultra-competitive environment that car manufacturers find themselves in and one that the all-new Honda City thrives in.
