You can’t miss the Ford booth at the Manila International Auto Show. Every year, MIAS is the platform for the brand’s latest car launches. This year, however, visitors are given a taste of something different. Surprise – there is no new variant to watch for or to take photos of. But this is exactly in line with what Lance Mosley, Managing Director of Ford Philippines, had to say about the brand’s direction for 2017 – sustained momentum and enhanced customer experience, fueled by providing world-class customer service. This move came closely on the heels of 2016’s sales achievement – a record high of 33 percent and year-end total of 43 dealerships nationwide.
