Who would have thought? From merely being a market disruptor against the Chinese and Korean car brands, the Wigo has become one of the most important models for Toyota Motor Philippines. Last year alone, it moved close to 12,000 units—more than the Innova, Fortuner, or Rush. It is, for the most part, designed to attract first-time new car buyers—those either moving from old, used cars or those who’d otherwise be taking public transportation. As such, don’t expect it to be the fastest, cushiest, or most refined offering out there. This is unabashedly basic level motoring, but surprisingly enough, it’s a remarkably fine one.
