How ever you look at it, the Lexus NX is a product born from “conquest marketing.” The term, which revolves around convincing potential buyers who would otherwise not be your main base, aptly describes who Lexus is going for with this premium compact SUV. Lexus’s expansion has been methodological, if a bit slow. Starting with just one large sedan, the LS and one large SUV, the LX, they’ve expanded to cover the mid-sized segment with the ES sedan and RX SUV as well. But with their rivals from Munich, Stuttgart, and Ingolstadt all going one segment lower, Lexus had to get into the party, and thus, the NX was born.
