The sub-compact car segment is typically filled with choices that fulfill the needs, but not exactly the wants of car buyers. They looked at as basic transportation so the criteria to succeed aren’t exactly long. One brand, however, is looking at the segment in a different light. Thanks to its upmarket push, Mazda is pitting its Mazda2 in the segment not for volume, as its competitors all do, but for presence. Free from the shackles of sales projections, it has allowed them to reposition their small hatchback (yes, it’s just available with one body style now) to become a style leader.
