Without a doubt, Toyota’s been pouring over the spreadsheets, and in recent years they’ve made grim reading for the Hilux. Once the undisputed leader in the pickup segment regardless of powertrain combination, its sales, particularly in the high margin 4x4 segment, have been eaten into by the likes of the Ford Ranger and the Nissan Navara. Its competition, aimed at wooing lifestyle enthusiasts as much as farmers and construction workers, have been driven by all things SUV. So, what’s Toyota to do? Come up with the Hilux Conquest.
