Ask a 7-year old kid to name a truck, and chances are they’d come up with something that sounds like a character from Mad Max. You could get names like Rictus Erectus, Furiosa, and Mudguts—yes, these are actual Mad Max characters. And then, there’s the Mazda BT-50 Pangolin. The what, you ask? The pangolin. The scaly anteater with poor vision, no teeth, and rolls up when threatened. It doesn’t jive with the oh-so-common rough and tough branding associated with pickups, and it sort of tells you where Mazda’s going with here.
