When Kia launched the Seltos nameplate in the Philippines in 2020, there was no doubt they had big aspirations for it; after all, it was going to compete in the fast-growing, and lucrative compact crossover segment. But even after getting the foundations mostly right (it had pretty good levels of mechanical polish), alas, it never found mainstream success due to the sheer number of entrants, all of which offered more standard equipment simply because they were all from mainland China.
